Upon reading the previous post about Sfuso style wine, you must have had a glimmer of an idea of how much glass the sfuso style saves,whether it be economically or environmentally,  the ramifications of both are tremendous. 

The next thought , however would have been trying to imagine Americans making this adjustment and the time commitment to do so…. Yeah right!  Imagine packing your huge glass demijohns in your car, driving to your favorite winery in Napa or Sonoma, filling up your demijohns and driving back home to then spend another 3 hours transferring the wine to your used wine bottles and recorking them for your cellar to last possibly another 3 months.  This idea just doesn't go with our constant need for efficiency and convenience.

A romantic idea and something to experience the next time you go to Italy, but in our real day to day life,we would rather spend more on gas, glass, packaging and shipping so we can conveniently pick it up at our favorite retailer, or better yet, order online and have it delivered to us….

Modern day Sfuso:  BIB (Bag In Box)

You think you know boxed wine….you have seen it before, back in the 80's with really cheap wine.  Get that out of your mind!  This is new and innovative and "not even close"  to what you are thinking! 

Most of what I am about to tell you comes from information on  a website I just discovered:  www.betterwinesbetterworld.com.   Please check them out yourself after getting an overview from me.

BIB produces less than half the carbon footprint of  glass packages as they require far less energy to produce and transport.  In the US alone, this could save 1.5 million tons of CO2 per year.  An equivalent of a quarter million cars off the road.  SUBSTANTIAL!

85% less packaging waste than glass bottles, illuminating heavy glass, capsules, neck bands, corks, front and back labels and the cardboard used for shipping.

What else?

~No more corked bottles!

~$5 billion saved in shipping because of the weight of glass alone!

Let's talk about the wine: 

This is as important as many of the other issues because if the wine is compromised, BIB is not even an option for many of us (consumers as well as producers).

~BIB preserves the wine flavor and freshness like no bottle can begin to do!

~Vacuum Sealed Bags: for at least 6 weeks the wine can remain fresh because as you   pour the wine, the bag collapses on itself without allowing air in. 

~Specially designed Spigot:  prevents air from contact with wine until the wine is poured.

OK, I have given you my two cents on modern day sfuso style and some great reasons why it works for the wine, the consumer, producer, the environment and economy.  Please take a look at www.betterwinesbetterworld.com for more info. as well as fantastic videos showing the product and how it is so great.

It takes a lot of courage to step out with a product and marketing plan that challenges a system that has been in place for years.  More importantly, it challenges our belief systems and our openness to support something that goes against the grain, but supports a revolution of our environment and our economy.  It is time to look at changing the face of America and the way we do things.  It is manifesting in politics, economics, the way we consume and the way we enjoy wine.

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